Aiir Professional

AIIR PROFESSIONAL HAIR CARE WANTED OUR TAKE ON THEIR NEW SAPPHIRE-INFUSED PRODUCT LINE. PLAYING OFF OF SAPPHIRE'S TRAITS OF STRENGTH AND POWER, THE GOAL WAS TO TRANSLATE THESE CHARACTERISTICS DIRECTLY INTO A VISUAL CAMPAIGN THAT COULDN’T BE IGNORED BY ANYONE WHO SAW IT. THIS CAMPAIGN CONSISTED OF A VARIETY OF BANNERS, PRODUCT VIDEOS, MICRO-CONTENT, AND PHOTOS TO CREATE A POWERFUL VISUAL IMPACT THAT COINCIDED WITH THEIR AESTHETICALLY PERFECT SAPPHIRE CAMPAIGN.

|   The Brief   |

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FINDING THE PERFECT BALANCE BETWEEN EYE CATCHING VIDEO AND STRAIGHTFORWARD INTENTION, THIS WAS OUR EXAMPLE OF HOW-TO SPICE UP BANNER ADS SO THEY ACTUALLY CATCH YOUR ATTENTION. SOLUTIONS FOR DESKTOP AND MOBILE WERE BOTH CREATED.

|  The Magic Potion   |

THE SAPPHIRE-iNFUSED CAMPAIGN WAS DESIGNED WITH A DISTINCT VISUAL FLAIR THAT WOULD APPEAL TO THE BRAND’S LOYAL FOLLOWERS, WHO HAD BEEN BEGGING FOR THIS PARTICULAR AIIR LAUNCH.

|  The Vision   |

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